Pitch deck is a new term for startup presentation when they are pitching to investors regarding funding . Normally for any type and size of organisation , a company presentation is very important as it will talk about Vision and mission of the company , who founded it and details of products and services of the company . This post will guide you regarding How to prepare a Pitch deck ?
In the case of Startup I see the major difference is approach to the problem . How they are trying to resolve issues and creating value for all stakeholders i.e. promoters, investors, customers and society at large. What stage are you is also important i.e. at Ideation, Validation, traction or growth . As per my understanding, pitch deck is not about preparing a powerpoint presentation but it is the final output after you have clearly chalked out a detailed financial and business plan . Pitch deck is more useful to founders than Angels and VCs .
Pitch deck should be short and clear and should be created as a base for your next detailed meeting. No Investor will take a decision for investing in a company by looking at a deck . 90% role is played by potential and capacity of founders and 10% is played by your startup idea. We are sharing a list of points to be covered in the Pitch deck . Hope it will be useful for you and resolve query , How to prepare a Pitch deck.
1. Introduction:
You can share briefly about your business . You should also include work culture .
2. Team:
Senior Leadership team details should be included in this section
3. Problem:
What problem is your startup is resolving . For example when OLA started, they observed that they are customers who want a cab for travelling from distance A to B and there are cab drivers who are ready to provide services . They have created an app and eco system so that customers and service providers are able to connect with each other using the OLA mobile app. What is your story ?
4. Solution:
As mentioned above, after providing a problem statement , you should provide how you are trying to resolve it .
5. Product & Market:
For any investor, the first interest area is what exactly you are selling or serving. Sometimes it will take lots of efforts for any investors to understand the business model. They are more interested in Minimum Viable Product (MVP) and whether there is Product Market Fit (PMF) . Sometimes a product is really good but it is made for a particular market or maybe they are ahead of time. For any presentation , it is important to show what is market size and what market opportunity is available and how a startup is trying to position themself in the market .
6. Key Achievement:
You can mention any key achievement or award in this slide.
7. Key Challenges & Mitigation Plan including competition :
No competitor is a joke so be honest and share a comparison of your product with competitors and demonstrate how you are different .
8. Financial Summary:
What is current status of financial i.e. P&L, Balance sheet along with projection for next 3 to 5 years. You can share business models along with various charts . Keep it simple and share an key indicators for easy reference.What is your Immediate plan? Please share actionable points .
10. Investment , End use of fund and Burn Rate:
Normally a new age company is building a huge business on the basis of massive data and customer base however the same is not being reflected in their balance sheet as they cannot value it like factory building or machinery so it is very important to mention what is monthly burning rate , how much cash they will require. How are they going to use the funds ?
11.Funding & Cap Table:
This is important to mention in the pitch deck or can be shared separately as investors will be interested to know how much equity I will get and at what value .
Hope you liked this post , How to prepare a Pitch deck ? Do give your valuable feedback in comment section and do reach out for any query by email at info@financefriend.in
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